Analysis of the hottest beverage carton Market III

Beverage carton Market Analysis (III)

2. Paper plastic composite carton

for liquid food carton suppliers, to produce qualified cartons, the configuration of production equipment will be a crucial factor. Such as the coextrusion film laminating machine, slitting machine, printing machine, polishing machine, indentation die-cutting machine, heat sealing paste box machine, etc. mentioned above. Due to the characteristics of liquid food, in terms of printing equipment, the offset printing and gravure printing equipment commonly used by color box enterprises sometimes may not be useful, because now more and more dairy and beverage enterprises require cartons to be printed with flexographic printing equipment, which will be a large cost investment for printing enterprises. However, compared with Tetra Pak, the equipment investment of the whole factory of roof pack is relatively economical. The printing factory can win more orders from food enterprises through its own efforts

the production of paper plastic composite cartons also needs to be equipped with special equipment. At present, some famous suppliers and equipment in this field include: Slitter of Italian IMS company, satellite wide flexographic printing production line of German BHS printing machinery company, wide flexographic printing machine of Fischer krecke company, carton printing and die-cutting production line of American Stevens company, indentation die-cutting machine of American Bernal company The automatic box pasting production line of American ipbm company and the box making machine of American International carton machinery company. These imported equipment generally have stable and reliable quality assurance, but the price is high, and usually need to be imported

III. technical threshold

1. Sterile cartons

as we all know, liquid food processing and packaging is an industry with many strict requirements. For example, aseptic packaging technology is a comprehensive technical achievement integrating multiple disciplines. Specifically, it refers to a packaging technology in which the packaged liquid food is sterilized for a short time before packaging, and then filled and sealed under sterile conditions (that is, under the condition that the packaging, the packaging, and the packaging AIDS are sterile), Its biggest advantage is that under sterile conditions, the original nutritional components and flavor of the product are retained to the greatest extent, and its shelf life is greatly extended. In this technology, the production of sterile cartons plays a very important role. For example, SIG's second-generation sterile carton packaging system combishape, its packaging material production process is: first, print on the packaging material, then coat the material with aluminum and polyethylene, and then cut it into paper rolls. Finally, the processing of cartons is completed on the user's filling equipment. In this series of processes, if the technical process is not "relevant", Then it is easy to cause the reduction of carton productivity, the increase of raw paperboard loss, poor sealing and other phenomena. For example, once the heat sealing performance of the preformed carton is reduced due to polyethylene oxidation during storage, or it becomes uneven due to creases and paper fiber hardening, it will cause feeding difficulties to the filling and forming machine. For example, how to ensure the sterile environment of production, what materials and processes to use, how to control the temperature to balance the relationship between them, and how to make the composite paper both moisture-proof and moisture-proof and ensure its mechanical strength. The proper solution of these problems must be based on strong technical strength and professional production experience

2. Paper plastic composite carton

compared with sterile carton packaging, the technical content of paper plastic composite roof pack is relatively low. This kind of roof package is often printed with paper-based composite materials. The paper is composed of structural layer and low-density PE through coating, and the low-density PE on both sides is used as barrier layer and heat sealing layer at the same time. In addition, this paper-based composite can also be made of low-density PE and aluminum foil through coating. The technical difficulty in the production process is lower than that of sterile cartons. In terms of printing, this kind of roof package mostly adopts flexographic printing, and there are also UV offset printing. Its printing process is generally printing (including back gluing printing) - die cutting indentation - heat sealing paste box - Disinfection - packaging. In addition to the quality requirements of conventional prints, there are two key points. First, hygiene requirements, such as the total number of bacteria per square centimeter should not exceed one, and coliform, pathogenic bacteria and mold should not be detected. The second is the technical requirements, such as the quality control of heat sealing, the number and size of pinholes, folding resistance, indentation height, etc

IV. single batch order volume and average profit margin

1. Sterile cartons

at present, the market for sterile cartons is relatively large, and the order volume of each product is usually more than 1million-2million. The production efficiency and profits of the enterprise are higher, generally higher than 10%, but its technology and market threshold are relatively high, the supply of raw materials is relatively tight, and the cost investment is also huge. In addition, Tetra Pak Kangmei's monopoly position in this field makes it very difficult for printing enterprises to make major breakthroughs in sterile packaging such as Kangmei bags and Tetra Pak bricks at this stage

2. Although the market competition of paper plastic composite carton

roof pack (paper plastic molding) is also very fierce, the threshold of market entry is relatively easy. For example, the cost of roof pack is lower than Tetra Pak, which is more suitable for filling high-end products such as fresh milk, colored milk, yogurt and lactic acid bacteria drinks with high nutritional value and fresh taste. At present, this package is becoming more and more popular in many big cities in China. At the same time, the majority of dairy enterprises also hope to have more enterprises producing roof packs, because this can help them better reduce packaging costs. However, the relatively low technology threshold and access threshold also bring another problem worth thinking about, that is, how printing enterprises can better deal with the price war in the market and ensure the production efficiency of enterprises. For example, due to the vast territory of China, it is very difficult to equip refrigerated dairy products with a perfect cold chain system, which results in the roof package products are often subject to the local structural novelty limit of the sales radius, and its shelf life is relatively short, Compared with Tetra Pak with a shelf life of more than half a year, it is still at a disadvantage. In addition, the single batch order volume of roof bags is small, usually only 50000-100000 per batch, and the fierce competition may also further lower the price. All these have caused the production efficiency and actual profit margin of carton enterprises to be much lower than that of sterile cartons. For example, at present, the profit margin of paper plastic composite roof bags is generally about 10%

Wu Jianguo, general manager of Wenzhou Tianlong plastic group, believes that the reason why long-term milk packaging such as Tetra Pak occupies such a large market share is that it enables dairy enterprises to achieve remote sales. Compared with only testing the coaxiality of one position, it enables local brands to enter foreign markets, breaking the situation that dairy enterprises have only local brands but no cross provincial brands, and creating Yili, Guangming Mengniu and other well-known dairy enterprises in China. However, with the emergence of various similar packaging materials, realizing the long-term quality assurance of dairy products is no longer the absolute advantage of paper aluminum plastic flexible packaging. Other forms of long-term packaging will appear one after another and will gradually be favored by dairy enterprises and consumers

Yunnan Yuxi innovative color printing Co., Ltd. and Qingdao people's Printing Co., Ltd. are successful cases of successfully entering liquid food packaging from cigarette label printing. Around 2000, in the context of tobacco restructuring and brand integration, Yuxi innovation and Qingdao people realized the strategic adjustment of shifting their business focus to the food flexible packaging industry according to the needs of the liquid food packaging market, and won the welcome of many food enterprises with excellent quality and service. At present, these two companies have established packaging supporting cooperative relations with more than 100 domestic dairy beverage enterprises. When talking about their successful experience, the two companies pointed out that the grasp of market timing is a very critical point; The second is to keep up with the equipment, management and service system. For example, compared with cigarette label printing, liquid food has higher requirements for safety and health. Printing plants must establish sealed purification and disinfection workshops, clean workshops and microbial laboratories; In terms of specific business, compared with the long version and large batch of cigarette labels, the short version and small batch products of milk beverage packaging boxes are more common, and the relevant management and services must be kept up in time; Another point is that we must have a clear and scientific understanding of our own characteristics, market competition and surrounding market needs, and do not enter blindly

source: global data